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Meta Ads & performance marketing strategies focused on profitable scale — not vanity metrics.
Meta Ads & performance marketing strategies focused on profitable scale — not vanity metrics.
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By January 2025, revenue had grown to 23L+ per month with 441 orders while maintaining healthy ecommerce metrics such as low discounting and controlled return rates.
Campaign structure, audience segmentation, and creative testing required improvement to scale efficiently . •
Full-Funnel Advertising Structure
Prospecting + retargeting + repeat purchase campaigns
Creative Testing
Introduced lifestyle creatives and carousel testing
• Revenue grew from 7.7L to 23L per month, representing nearly 3× growth while maintaining healthy ecommerce fundamentals such as controlled discounting and low return rates.
• Orders scaled from 138 to 441 per month, reflecting strong customer acquisition and demand generation.
• Consistent customer acquisition through structured advertising
• Healthy margins maintained with minimal discounting
• Repeat purchase behavior supported through retention-focused campaigns
• Meta Ads strategy and campaign structure
• Creative testing and performance optimization
• Retargeting funnel design
• Understand the current acquisition system and identify inefficiencies.
• Ad account structure review
• Funnel & landing page evaluation
• CAC, AOV & contribution margin analysis
• Improve the efficiency of the existing system before scaling.
• Reduce inefficient audiences
• Improve campaign structure
• Creative testing framework
• Scale the acquisition system once performance stabilizes.
• Full-funnel campaign structure
• Retargeting & customer segmentation
• Continuous creative testing
If you're running or planning to run Meta Ads for your e-commerce brand, we can review your current performance and identify opportunities to improve customer acquisition and scale profitably.
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